Affiliate Disclosure

This page exists because we owe you the truth about how the lights stay on. 99coupons.ai is an affiliate publisher. When a coupon code or deal on our site sends you to a merchant and you buy something, we sometimes earn a commission. We disclose this clearly because shoppers deserve to know who is paying whom, and because hiding it would undermine the only thing we actually sell: trust in our verification.

What affiliate marketing is, in plain English

Affiliate marketing is a referral arrangement. A merchant agrees to pay a small percentage of a sale, or a flat fee, to a publisher that sends them a paying customer. The tracking happens through a network that sits between us and the brand. We don't see your card number, your address, or your cart. We see, at most, that a click from our site led to a sale, and how much that sale was worth in commission terms.

We disclose this because the United States Federal Trade Commission requires it, because European and UK consumer rules require it, and because we'd want to know if the roles were reversed.

How we actually make money

We work with the major affiliate networks. That includes Awin, CJ Affiliate, Impact, Rakuten Advertising, Skimlinks, Partnerize, and a handful of direct in-house programs run by individual brands. Each network handles tracking and payouts on behalf of the merchants in its catalog.

• Commissions are paid by the merchant, not by you.
• Rates vary wildly. Some brands pay one percent of the order total. Others pay double-digit percentages on first-time customers.
• We do not charge merchants upfront fees, listing fees, or placement fees to appear on the site.
• We do not accept money to write a positive review or to give a code a green check.

What this means for you, the shopper

Nothing changes on your end. The price at the merchant's checkout is the same whether you arrive through our link, a friend's text message, or by typing the URL directly. There is no surcharge, no inflated price, no markup. Our commission comes out of the merchant's marketing budget, which is a line item they have already decided to spend on customer acquisition. If we weren't in the chain, that money would go to another publisher, a Google ad, or a Facebook campaign.

What we don't do

Plenty of coupon sites blur the line. We try not to. Specifically:

• No pay-for-placement. A merchant cannot buy the top spot on a category page or a store page. Ranking is editorial.
• No sponsored "editor's picks." If something is featured, it is because our team thought it deserved to be, not because a brand wrote us a check.
• No fake verified badges. A code is marked verified only if it actually worked at checkout during our most recent test. If it broke, the badge comes off. If we can't verify it, we say so.
• No undisclosed sponsored content. If a piece of content is paid for, it will be labeled. We don't currently run sponsored posts, and if that changes, you'll see clear labeling.

Editorial independence

This is the part most disclosure pages skip. Our verification system, which combines AI checks at checkout with human editorial review, runs independently of commission rates. A merchant paying us twelve percent gets tested exactly the same way as a merchant paying us one percent. The data we surface, including success rates, expiration dates, and reported failures, comes from real attempts, not from what's most profitable to show.

When we choose which codes to feature on a store page, the inputs are user-reported success rate, freshness, savings size, and editor judgment. Commission rate is not an input. We are aware that this costs us money in the short term. We've decided it's worth it, because a coupon site that quietly promotes broken codes for higher payouts is a coupon site that dies, slowly, as shoppers stop trusting it.

FTC and global compliance

We follow the FTC's Guides Concerning the Use of Endorsements and Testimonials in Advertising, including the 2023 updates. That means clear and conspicuous disclosure of material connections, no fake reviews, and honest representation of typical results. Where applicable, we also align with the UK Competition and Markets Authority's guidance on hidden advertising and with the EU's Unfair Commercial Practices Directive.

How to report a problem

If a code on 99coupons.ai doesn't work, if you think a merchant is being credited for a sale that wasn't really driven by us, or if something on the site looks suspicious or sponsored without being labeled, please tell us. Email editorial@99coupons.ai with the URL, the code, and a short description. Real humans read this inbox. We fix what we can.